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Strategic Transformation of Firm’s Internationalization under Dynamic Network Environment: A Case Study Based on Relation Operation and Network Evolution perspectives |
ZHENG Zhun ,WANG Guo shun |
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Abstract Under the dynamic network environment, firm’s internationalization is considered to be an international entrepreneurship process in the direction of opportunity discovery and value creation, in which firm’s relation networks play an important role. Based on the analysis of the network embeddedness of firm’s internationalization and the co-evolution view, the article builds a co-evolution framework including relational operation, network development and firm’s internationalization :relational operation in the internationalization process of firm can be divided to three phases of “relation expansion→ relation penetration→ relation integration”, and the firm’s network evolves along the direction of “local social networks→ international business networks→ global strategic networks”. At last we proved the above views by case studies of ZhuZhou Cemented Carbide Group Corp. LTD and we gave some suggestions of promoting Chinese firms’ internationalization.
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Received: 11 April 2011
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Corresponding Authors:
ZHENG Zhun
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