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| The Effects of Tourist Participation, Service Quality and Consumption Emotions on Tourist Loyalty |
| SU J Lu- jun |
| Management School, Xiamen University, |
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Abstract Tourist participation is a important need of tourists, and through it to get positive emotion experience. In fierce competition of market, to maintaining tourist loyalty is the key objection of destination. So, it has important significance to study the effects of tourist participation and other variables to tourist loyalty. Based on the rich literatures, this paper developed an integrative model of tourist participation effects to touristy, and put some hypothesis. With a data from a questionnaire survey of Wuyi mountain sight-seeing visitors, the paper examination the mutual relationships between tourist participation, service quality, consumption, emotions satisfaction, and their effects to tourist loyalty. The results reveal that tourist participation has a directly significant positive effect to service quality, positive emotion, and tourist satisfaction; a directly significant negative effect to negative emotion, and a indirectly effect to tourist loyalty through service quality,
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Received: 19 November 2010
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Corresponding Authors:
SU J Lu- jun
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2011, Vol. 1 
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