Abstract With the concentration of retailing market and introduction of Information Technology, Large retailers implements vertical restraints to the manufacturers.This Paper analyses the Logic of evolvement from the division of labor, Information Technology and demand . The division of labor is the impetus of vertical restraints.The change of consumers demand is the necessary condition for vertical restraints, and in the same time the employment of information technology creates the sufficient condition for the vertical restraints dominated by the retailers.
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Received: 03 March 2011
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