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On the Shift of Travel Agencies to Business Travel |
SONG Zi-qian SONG Zhi-wei |
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Abstract The shift to business travel of travel agencies has already been in reality.On one hand,the fast development of business travel has raised new requirements for the travel service.On the other hang,the travel agencies have been forced to find new markets by the competition in the traditional market.Travel agencies have the resource of enterprises relationship which provides a basis for this shift.for the successful shift to business travel,the travel agency should establish long and stable cooperation relationship with target customers,with the service for customers' business as its core product.Italso entails the travel agency to know its customers deeply, to understand the key issues of customers' management and to adjust its organizational structure correspondenently.
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Received: 23 October 2007
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Corresponding Authors:
SONG Zi-qian
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