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Study on the Behavior of Tourists from Europe and America Based of Silk Road on Market Research |
LIANG Xue-song MA Yao-feng |
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Abstract This paper is based on the market investigation of inbound tourists in hot tourism cities along Silk Road,is mainly about tourists'personalities,travel choice and bias,and does a study of international tourists' choice and bias and their behavior decision model in Silk Road region.It is beneficial to more reasonable market classification management and to some more specific market strategies.
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Received: 06 December 2007
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Corresponding Authors:
LIANG Xue-song
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