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Abstract Zheshang's fast development is of rich and profound humanities spirits, as the key for both success and restriction of Zheshang, which needs futher exploration and discovery. So far, Zheshang Research Center( ZSRC), as a member of Zhejiang Social Science Research Fundamental Base(ZSSRFB)，held the first Zheshang Research Monthly Forum, titled with Zheshang's Humanities. The professionals and entrepreneurs attending put forward various thoughts and discussed heatedly, with sharp perspectives, which could be summarized as follows：Zheshang's humanity characters, Zheshang 's moral spirits, Zheshang's humanity tradition and the research methods of Zheshang's humanity spirits and so on. The core of Zheshang''s humanity is the subjective humanity spirits as the unity of self and relativity, stemming from China's, especially Zhejiang's, traditional business culture, and influenced by the western culture.
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Received: 07 June 2007
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2007, Vol. 1 
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