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| A Positive Study on the Transformation of the Mode of Industrial Cluster Brand |
| LI Da-lei ZHONG Wei-zhou |
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Abstract There are two mode of industrial cluster brand, and they are the mode of“coverage” style and“relying on” style cluster brand. It has been proved by the practice that the former is the extensive mode in the early development of cluster brand, and it has manifested many problems in the further development of industrial clusters. According to the study of former researcher, the paper puts forward basic hypothesis of building cluster brands, and constructs the model of transformation for the mode of cluster brand. The paper takes Datang socks cluster for example, and tests the model with t-test and binomial distribution test. The result indicates that industrial cluster which with“coverage” style cluster brand wishes to transform its mode, and it is feasible for the transformation of this mode to“relying on” style cluster brand.
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Received: 03 April 2008
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Corresponding Authors:
LI Da-lei
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2008, Vol. 1 
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