Based on mathematical analysis, this paperempirically explores the mechanism of digital platform consumption to improve the quality and benefit of manufacturing enterprises. The findings are as follows: (1)Platform consumption has significantly driven manufacturing enterprises to improve quality and benefit, mainly through boosting consumption and accelerating commodity circulation to improve benefit, and promoting digital innovation to improve development quality. (2)The consumption effects of physical goods and digital commodity platforms are similar, but the mechanism paths are different. The former has obvious effects on promoting consumption, facilitating circulation and strengthening innovation, while the latter has nonlinear effect on consumption and mainly plays a role in the innovation-driven development of enterprises. (3)Platform consumption more significantly drives the quality and benefit improvement of enterprises with state-owned property rights, capital-intensive industries, and low organic capital composition and digitalization level; (4)Digital platform consumption further deepens the social division of labor. The revelation of the internal logic of platform consumption driving the development of manufacturing industry provides practical guidance for better exerting its positive role in building the foundation of the real economy and unblocking the economic cycle.