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| Internet Development, Distribution Specialization and Residents' Consumption Expansion |
| HUANG Yuting,LIU Yushi |
| 1.School of Economics, Beijing Wuzi University
2.Business School, Renmin University of China |
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Abstract Exploring the influencing factors of residents' consumption expansion has important theoretical significance and practical urgency for understanding the strategy of “Dual Circulation”. At present, the focus of expanding domestic demand has shifted from the demand side to the supply side. From the perspective of the supply side, this study analyzes the influence of Internet development on residents' consumption, as well as the adjustment effect of circulation industry development on the relationship. The conclusion shows that the Internet has a significant positive effect on household consumption. Among these factors, the direct effect of increasing the diversity of commodity supply is the most obvious. In addition, the Internet can also expand consumption through price mechanisms and income mechanisms. Combined with the development of the circulation industry, this study finds that the current level of local circulation industry specialization has a negative moderating effect on the relationship of Internet and consumption, which reflects that integration of traditional industries and emerging industries are still insufficient. This study further points out that the development of the Internet has significantly reduced consumption inequality between regions, and that the increase in Internet penetration has been the most significant economic stimulus for the central and western regions. Therefore, we should pay attention to the role of modern information technology factors such as the Internet in promoting the expansion of the consumer market, especially in underdeveloped areas, we should fully grasp the development opportunity of “new infrastructure” and make up for the disadvantage of the blocked local traditional circulation system.
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Received: 07 May 2021
Published: 15 June 2021
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Corresponding Authors:
HUANG Yuting
E-mail: yuting_1005@sina.com
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2021, Vol. 41 
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