Abstract Based on the agency theory, the paper empirically analyzes the effects of incentives and monitoring on the dealers compliance as well as the moderating effects of the dependence structure. The results show that: incentives have a positive effect on the dealers’ compliance, while monitoring inhibits it; inter-dependence weakens the negative effects of monitoring on the dealers’ compliance, but has no significant impact on the relationship between incentives and dealers’ compliance; dealers’ inter-dependence increases the positive effects of incentives on compliance, but has no significant impact on the relationship between monitoring and dealers’ compliance. Finally, the paper provides some suggestions for channel management and possible future research.
|