New Retail is an exploration of the transformation and upgrading of China’s retail industry. Based on the realization of consumers shopping value, this article discusses the basic goal of promoting the transformation and upgrading of the retail sector and summarizes the following four types of retail transformation and upgrading: channel coordination, experience superposition, data insight and technology empowerment. Moreover, the Logit discrete selection model based on consumer behavior is established to help discuss the main paths to achieve the transformation and upgrading in eight major categories of subdivision retail sectors. Furthermore, the specific forms to implement the new retail on the subdivision retail sectors are also described. The conclusions demonstrate that there are significant differences both in the route of retail transformation and upgrading, and the practice form of the New Retail for the different categories of subdivision retail sectors.