In the context of social resource redistribution by shared economy, the existing literature focuses on technology embeddedness, platform supervision, social network and other objective aspects to reveal the generating mechanism of creative territory behavior in crowdsourcing communities. This study focuses on the subjective factors of creative resource providers to explore the influence of social value orientation, internal group identity on creative territory behavior and the moderating role of online face consciousness in the above relationships. The results show that: (1) the social value orientation of crowdsourcing community members has an important impact on their creative territorial behavior, among which pro-self makers are more likely to implement creative territorial behavior than pro-social ones; (2) social value orientation influences creative territorial behavior through internal group identity; (3) online face consciousness not only regulates the direct relationship between social value orientation and internal group identity, and further adjusts the indirect relationship between social value orientation and creative territorial behavior through internal group identity; (4) compared with the pro-self makers with lower online face consciousness, the pro-self ones with higher online face consciousness have significantly improved their tendency to implement creative territorial behavior, and even turned to creative sharing and contribution. For the pro-social makers, the effect of social value orientation on their creative territorial behaviors becomes insignificant.