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Accelerating “Digital Labor”: Bondage, Alienation and Breakthrough in New Media |
CHEN Mengting |
School of Humanities and Communication, Zhejiang Gongshang University |
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Abstract: The digital age has created new hope and dignity, but it has also created the problems and challenges of “digital labor”. The use of new media in the digital society is inevitable. By combining the critical theory of social acceleration with “digital labor” and evaluating the current situation of “digital labor” with the help of acceleration logic, it is found that “digital labor” presents a complex aspect of explicit acceleration and implicit acceleration in the use of new media. New media is the main tool of “digital labor” at present, which leads to the discussion on the reasons for the acceleration of “digital labor”. On the one hand, new media and individual workers form a three-layer binding relationship, namely the binding presented by the “front”, the binding forced synchronization, and the binding of the virtual and real boundaries, which accelerates the individual labor process. On the other hand, the new media is closely connected with the labor society, creating a new labor scene, leading to the alienation of social space and time, and accelerating the social labor process. In order to break through the accelerating predicament of “digital labor”, it is necessary to realize the deceleration through good labor relations, harmonious working environment and reasonable media control.
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Received: 25 April 2022
Published: 15 July 2023
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