Research on the Effect and the Road of the External Incentive Factors Affecting Zheshang's Motivation of Participation in Politics——Based on the Data of the Empirical Survey in Zheshang
Abstract：At present, Zhejiang merchants' political participation and enthusiasm have aroused wide attention both at home and abroad. Based on the data of the empirical survey in Zhejiang Province, this paper makes a quantitative analysis of various political participation motivation among different groups of Zhejiang merchants, and the method of statistical analysis is used to explore the external incentive factors affecting their political participation motivation. It is found that the political participation motivation of Zhejiang merchants is initially for their own enterprises' development, but later their political purpose, public welfare and social responsibility become strong and clear. Among the external incentive factors of the political participation motivation of Zhejiang merchants, the institutional encouragement affects most, followed by social encouragement and benefit encouragement. According to the characteristics of Zhejiang merchants' political participation, the following two suggestions for their orderly political participation are put forward: they should be guided to correctly treat the impacts of their gaining benefits on their political behavior and enterprise operation; the political participation mechanism of Zhejiang merchants should be improved, and the participation channel should be open with the institutional guarantee of the political participation.
姚丽霞. 外部激励因素对浙商政治参与动机的影响及其途径分析——基于五个地区浙商的实证分析[J]. 浙江工商大学学报, 2015, (4): 75-83.
YAO Lixia. Research on the Effect and the Road of the External Incentive Factors Affecting Zheshang's Motivation of Participation in Politics——Based on the Data of the Empirical Survey in Zheshang. Journal of Zhejing Gongshang University, 2015, (4): 75-83.
2015, Vol. 
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