Abstract:The success of internet banking to a large degree depends on whether consumers accept it. Internet banking was researched earlier in western countries than in China, but the research still has some enlightenment on China’s development of internet bank. Based on the research of foreign scholars, this paper summarizes the relevant theories about whether consumers accept internet banking, reviews the determinant factors that impacts consumer’s adoption of internet banking. Finally this paper uses the concept of “risk perception” to analyze the risk that consumers face while using internet banking and gives policy implications.
刘志洋. 消费者对互联网银行的可接受度问题研究[J]. 浙江工商大学学报, 2015, (2): 85-93.
LIU Zhiyang. Research on Consumer Acceptability of Internet Banking. Journal of Zhejing Gongshang University, 2015, (2): 85-93.