Abstract：This paper probes into the application of equivalent effect to international commercials. Through the case study from the China Advertising net and the Meihua TV Advertising Bank 2004-2006, this paper makes a quantitative analysis of the localization of the TV commercial for Pepsi Cola in China. Furthermore, after the study of the localization of foreign commercials and the globalization of Chinese commercials, this paper puts forward the solutions to international commercials, that is, localized practice with a global perspective, which can enhance audience’s psychological and cultural recognition.
Key words: international commercials; equivalent effect; globalization; localization
丁利英 鲍新仁 林美玟. 全球化视野下等值效应理论在国际广告翻译中运用[J]. , 2007, 1(4): 0-0.
Ding Li-Ying Bao Xin-Ren Bao Lin Mei-Min Lin. The Application of Equivalent Effect to the Translation of International Commercials——A Global Perspective. , 2007, 1(4): 0-0.
2007, Vol. 1 
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