Abstract：There are few tourism literatures about the impact of travel motivation to revisit intention. Few studies also focus on the relationship between trust and revisit intention in tourism domain. This paper empirically investigates the relationships among travel motivation, satisfaction, trust and revisit intention using structural equation model technique with a case study of Xiamen city, a famous tourist destination in China. The empirical results reveal that: (1) although entertainment motivation, reputation motivation, relaxation motivation, and cultural motivation have not significant direct effect on revisit intention, relaxation motivation and cultural motivation have indirect effect on revisit intention through satisfaction and trust, which are two mediator variables. (2) trust has significant direct effect on revisit intention, and plays a partial mediation role between satisfaction and revisit intention.
郭安禧;黄福才;. 旅游动机、满意度、信任对重游意向的关系研究[J]. , 2013, 1(1): 78-87.
GUO An xi;HUANG Fu cai. A Research on the Relationships among Travel Motivation, Satisfaction, Trust and Revisit Intention. , 2013, 1(1): 78-87.
2013, Vol. 1 
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