Abstract:Abstract: Mainly based on the theories of Halliday's systemic functional grammar, this paper focuses on the interpersonal meanings of mood system in English advertising. It first has a brief review of the past studies of mood system from the perspective of functional grammar , and then analyzes several examples from aspects of three main sentence types, tense, aspect and voice, and metaphors of mood in English advertising to demonstrate how interpersonal meanings are generally realized by the mood system in English advertising, and to show the importance of interpersonal meaning in achieving success for the advertisement.
王蕾 蔡璀红. 英语广告中语气系统的人际意义探析[J]. , 2008, 1(4): 42-46.
Lei wang CAI Cui-Hong. A Study on Interpersonal Meanings of Mood System in English Advertising. , 2008, 1(4): 42-46.