Abstract In recent years, industry reputation is a hot topic in many fields. Its intangibility and public nature cause the tragedy of the industry reputation, but the traditional solutions of tangible commons' tragedy(privatization, the government regulation) cannot effectively solve industry reputation dilemma. As a feasible solution, the industry reputation self-regulation for the protection of the common or mutual interests had received attention in theory and practice, but there exits social cooperation dilemma, which restricts the application of the solutions: In this paper, three solutions are put forwad:economy inspiration solutions, Selective inspiration solutions, and non-economy inspiration solutions, based on the social cooperation dilemma analysis and modeling, Meanwhile,the mechanism of each solution is explained and analyzed.This paper is expected to promote the development of the theory in this field, and facilitate the solution of the industry reputation dilemma.
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Received: 26 February 2016
Published: 15 August 2016
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Corresponding Authors:
XU Biao
E-mail: xubiaonju@yahoo.com.cn
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