基于社群经济的“互联网+”生鲜农产品供应链C2B商业模式研究

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Abstract From the perspective of the reform and innovation brought about by the social-nomics on fresh agricultural produce supply chain model in the “Internet Plus” environment, the emergence and development of the social-nomics are thoroughly analyzed. Then, a C2B business model of “Internet Plus” fresh agricultural produce supply chain based on the social-nomics is proposed, and is elaborated from several aspects including value proposition, key resources, operational processes and profit model. On this basis, combined with three typical application cases, the application prospect for the business model is analyzed. Finally, practical guidance is provided for the fresh agricultural produce supply chain members and the government.

Key words： fresh agricultural products supply chain model the socialnomics “Internet Plus” C2B business model

Received: 10 May 2016 Published: 15 August 2016

F062.9

Corresponding Authors: DAN Bin E-mail: bindan@163.com

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	DAN Bin
	ZHENG Kai-Wei
	LIU Mei-Lin
	SHAO Bing-Jia

Cite this article:

DAN Bin,ZHENG Kai-Wei,LIU Mei-Lin等. Study on C2B Business Model of “Internet Plus” Fresh Agricultural Product Supply Chain Based on the Social-nomics[J]. Journal of Business Economics, 2016, (8): 16-23.

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http://zzs.zjgsu.edu.cn/gl/EN/ OR http://zzs.zjgsu.edu.cn/gl/EN/Y2016/V/I8/16

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