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| “Ought to” and “Want to” : Dual Path from Insider Status to Innovative Behavior |
| WU Kunjin1,LIU Shanshi1,WANG Hongli1,FENG Jingming2 |
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2. School of Business Administration, South China University of Technology
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Abstract “Insider” is a kind of informal status that is common in local organizations. However, the status of “insider” implies some special role expectation and the question is how to live up to this expectation. On the one hand, the ‘insider’cherishes the status and forms relatively strong affective attachment because the relationship of an “insider” with the organization or leader is different from an “outsider”. On the other hand, local organizations reach a consensus on “insider” role requirements that an ‘insider’ must take more responsibility to maintain the special status. From the perspective of role identity theory and self-categorization theory, this article explores ‘ought to’ or ‘want to’drives of the insider's innovative behavior. The basic assumption is that the insider's innovative behavior is not simply dependent on the emotion, but at the same time “forced” through the obligation. The previous researches mainly focused on how to inspire the employee's innovative behavior, but this current study tries to explore the relationship between innovative behavior of emotional motivation and obligatory motivation and may expand the research of innovative behavior.
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Received: 16 March 2016
Published: 15 July 2016
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Corresponding Authors:
WANG Hongli
E-mail: lovelywxuan@126.com
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2016, Vol. 
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