互联网时代的流通组织创新——基于演进趋势、结构优化和效率边界视角

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Abstract With the rapid development of the Internet, innovation within circulation organization has become the key driving force that affect circulation link itself, the upstream production development and the industrial structural transformation. The origin of circulation organization innovation comes from the optimization of internal structures and efficiency border made by marketing and technology innovation. Base on the prior theories and literature, this paper analyzes the integration of Internet technology into circulation, the evolution law of the circulation organizations, the structural alterations of organizations and the efficiency border based on the actual situations in China from the perspective of the circulation organization innovation in the Internet age so that it has provided some practical suggestions on accelerating the development of circulation industry in the Internet age.

Key words： circulation organization innovation

Received: 16 November 2015 Published: 15 January 2016

Corresponding Authors: LI Guanyi E-mail: liguanyi@163.com

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	XU Cong-Cai

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LI Guan-Yi,XU Cong-Cai. Circulation Organization Innovation in the Internet Age——Based on the Perspective of Evolution Tendency, Structural Optimization and Efficiency of Border[J]. Journal of Business Economics, 2016, (1): 5-11.

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http://zzs.zjgsu.edu.cn/gl/EN/ OR http://zzs.zjgsu.edu.cn/gl/EN/Y2016/V/I1/5

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