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The Structural Diversification of the Retail Market in the Big Data Age:Based on E-commerce Industrial Expansion |
DU Danqing |
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Abstract In the Big Data age, with the help of more powerful data resources, it is much easier for the Internet enterprises to break traditional enterprises’ diversification expansion model and achieve cross-industry operation. Currently, the traditional retail stores are struggling under the impact of online stores. Meanwhile, customers’ needs of diversity require internet enterprises to launch physical stores. With the Internet as a link to remodel the supply chain, the promotion of the cooperation and integration between online and offline retail markets, the traditional industrial transformation, and the improvement of the overall operating efficiency of distribution channels will be the future direction of development for the China’s retail markets.
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Received: 10 December 2014
Published: 15 February 2015
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Corresponding Authors:
DU Danqing
E-mail: danqingdu@163.com
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