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| The Latest Research Progress of Servitization Theory |
| CHEN Zhiran1,YU Liying2 |
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2. School of Management, Shanghai University
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Abstract Servitization is an important way for the upgrade of manufacturing industrial. Through using servitization strategy, the enterprises transform from manufacturing to service industry in order to gain new competitive advantage. Based on the analysis of relevant research at home and abroad, the paper exposits the definition, objective and contents of servitization and proposes the three main dimensions of servitization that includes influence factors, development strategy and management pattern. And then, the paper comments the evolution and ideas of main dimensions in their respective fields: The influence factors is changed from traditional short-term factors to comprehensive factors based on business ecosystem theory; the development strategy is transformed from the simple method to system thinking; the management pattern including management logic and management system, is developed to value co-creation of customers and enterprises. At last, the paper reviews and integrates the research achievements of main dimensions to propose a theoretical framework of servitization by using the concepts of system thinking and value co-creation. Suggestions for future research are also prospected, which is based on the theoretical framework.
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Received: 23 January 2014
Published: 15 August 2014
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Corresponding Authors:
YU Liying
E-mail: yuliying@shu.edu.cn
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2014, Vol. 
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