流通商主导的供应链战略联盟与价值链创新

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Abstract This paper studies the mechanism of strategic alliance in the supply chain driven by the merchant to overcome the contradiction between activities of value chain, and analyze the role yielded by strategic alliance to the innovation of value chain. The results show that strategic alliance in the supply chain driven by merchant effectively overcome time and space conflicts from activities of value chain, which also promote circulation organizational innovation to enhance the competitive advantage in core area of value chain, promote the design and marketing innovation, expand economies of scale and economies of scope, and improve the efficiency of the governance of value chain.

Key words： merchant strategic alliances of supply chain value chain innovation

Received: 14 November 2013 Published: 24 February 2014

PACS:

F715.3

Corresponding Authors: DING Ning E-mail: ahdingning@163.com

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Cite this article:

DING Ning. Strategic Alliance of Supply Chain Led by Merchant and Innovation of Value Chain[J]. , 2014, (2): 22-28.

URL:

http://zzs.zjgsu.edu.cn/gl/EN/ OR http://zzs.zjgsu.edu.cn/gl/EN/Y2014/V/I2/22

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