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| A Comparative Study of Business Model for Typical Logistics Public Information Platforms in China |
| WU Yong,FENG Gengzhong,WANG Nengmin |
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Abstract The article makes a comparative study on business model of four typical logistics public information platforms from six angles and summarizes the business model of different type of platforms. Our study shows that the type is the basis of platform choice on the business model, and only those platforms whose business models adapt to their types can ensure the sustainable development of themselves. Finally we summarize some suggestions for the development of platforms: taking the medium and small enterprises as the main target market, utilizing flexible price matchmaking mechanism, establishing government association and enterprise joint operating model, improving privacy protection and credit mechanisms, providing differentiated services, and using cloud computing to integrate the processes.
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Received: 08 May 2013
Published: 15 October 2013
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Corresponding Authors:
WU Yong
E-mail: wuyong1202@sina.com
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2013, Vol. 
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