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The Value Characteristics and Composition of Creative Goods——Based on the Market Value Realization |
HE Qi,GAO Chang chun |
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Abstract Effective measurement of cultural value is often elusive because of its multidimensional nature. Owing to a shortage of the study on the market value related problems of creative products, this paper analyzes the connotation of the value of creative goods through literature research and sums up the four significant value characteristics. After in-depth analysis of creative products value structure from a market value realization angle, the article proposes a basic market value measurement model based on the hedonic model and discusses different kinds of creative goods, moreover, proposes the market measurement model for different types creative products to provide the theory basis and enlightenment for market value realization and value assessment methods in future study.
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Received: 15 June 2012
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Corresponding Authors:
HE Qi
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