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Abstract This paper analyses the influence of service-orientation of manufacturing on corporate performance with evidence from equipment, automobile, household appliance and electronic information industries in China and America. We draw the following conclusions: There are eight major patterns of service-orientation in manufacturing companies. The level of service-orientation and the intensity of capital, knowledge, technology in service are lower in China than they are in America. Service-orientation has an inverse U relationship with performance for Chinese manufacturing enterprises, but has a positive and linear relationship with performance for American enterprises. Based on our conclusions, its important for Chinese manufacturing enterprises to shift from manufacturing culture to service culture, improve service operation, provide reasonable services and upgrade the level of service.
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Received: 02 November 2009
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2010, Vol. 1 
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