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Abstract Western countries' experience shows that the positive interaction between businesses and consumers is the key to successfully promoting the CSR and it determines the positive changes in the patterns of consumption. Established in the poor reality in implementing CSR and the necessity to promote and optimize the domestic demand, this paper reviews the theory in Responsible Consumption and the positive interaction between Responsible Consumption and CSR. Based on the two types of theoretical logic, "social-code-oriented" and "social-awareness-oriented", this paper discusses the path options to promote Responsible Consumption and positive interaction between responsible consumption and CSR, including: the establishment of CSR priority standards based on consumer dimension, the implementation and standardization of CSR evaluation system on the quantitative basis, and the labeling of CSR evaluation results.
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Received: 17 August 2009
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Corresponding Authors:
wang xiaodong
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2009, Vol. 1 
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