Abstract Based on the theory of two-sided markets, this paper makes the research on the Fourth Party Logistics Platform Pricing model. The 4PL Platform is a representative two-sided market. We establish a pricing model and get a conclusion that there are many factors that can influence 4PL platform operation, such as demand price elasticity, network externalities and service difference. Finally, a case study of Transfar is introduced to discuss the operation strategy with different price, matching service and integrated logistics platform service.
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Received: 27 September 2009
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Corresponding Authors:
DAI Yong
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