Abstract Based on the informed research results about retailing, this paper suggests that logistics models in retailing industry can be classified by distribution entities, distribution process, communication mode and delivery mode. Retailers' competitive advantages are usually reflected in product, price, location, communication, service and experience. An empirical test to the impact of logistics model on retailers' competitive advantage is conducted in this paper , and the results show: supplier-dominated logistics models may reduce retailers' advantage in product; logistics models with a process of "supplier to customer" may reduce retailers' advantage in service; logistics models with telephone as the main communication means may increase retailers' advantage in price, communication, service and experience; logistics models with timing and fixed amount may increase retailers' advantage in convenience.
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Received: 14 October 2008
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Corresponding Authors:
LI Fei
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