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On the Innovative Service of Supply Chain Finance under the Third Party Electronic Marketplace—— the Definition of “Cloud Muster Warehouse” (CMW) |
HE Juan1,SHENG Ying hong1 |
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Abstract In regard to the financing difficulty of SMEs (small-and-medium-sized enterprises), the paper comparatively analyzes the trading and financing models of the traditional supply chain finance and transactional e-commerce platform, expanding the traditional supply chain financial services to the electronic trading system of spot goods, “cloud muster warehouse” —— the new business model is put forward. CMW provides supply chain integration services, which not only include the online service of transaction hypothecate and business expansion, but also include the outline service of financial support and logistics warehousing. Meanwhile, with CMW, companies are able to discover the trading price of the spot goods continuously, which can solve the financial problem of SMEs effectively, increase the rate of commodity circulation, and reduce the risks of financing. Based on the potential problems and risks, a series of policy proposals are presented.
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Received: 03 February 2012
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Corresponding Authors:
HE Juan
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