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| Partitioning Country of Origin Effects about Product Evaluation: from the Perspective of Underdeveloped Countries |
| LIU Hong shen1,WANG Ning2,2,XU Lan2 |
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Abstract For different purposes, the trend of partitioning product county-of-origin is going on whether in developed countries or in underdeveloped countries. Previous studies showed that the developed countries transferred the production to the underdeveloped countries for cost reduction. The negative image of underdeveloped countries did not influence the consumers’ evaluation of products. When the underdeveloped countries exploited the technology and design of the developed countries for better evaluation from consumers, the result was not satisfactory. Therefore, the current study introduces the interpretation mechanism of hybrid products and discusses the parted effect of county-of-origin. The current study indicates important results through experiments. When the country-of-origin of products from the underdeveloped countries is partitioned, the evaluation about the products will not be significantly improved because consumers prime the relational interpretations under normal circumstanc
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Received: 13 October 2011
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Corresponding Authors:
LIU Hong shen
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2012, Vol. 1 
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