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Case Study on Agriculture E-commerce in China—The Cases of “Cai Guan Jia” and Freshdirect |
ZHAO Ping 2,LUO Yi 2 |
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Abstract Agriculture e-commerce is in rapid growth as a new mode of agriculture sale in China. This paper use “Cai Guan Jia” of Shanghai and Freshdirect of New York as examples to analyze them from strategy, purchasing, processing and dispatching. Based on the analysis, this paper summarize the revelation of agriculture e-commerce in China.
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Received: 15 December 2010
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Corresponding Authors:
LUO Yi
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