Abstract Zhejiang businessmen have taken the lead among many businessman groups in China since economic reform and opening to the world. There is potential relevance between its diversified values and leadership. The paper explores the mechanism of how values diversity affects economic and business vitality by making a survey of representative samples such as Wenzhou, Zhejiang province and Weifang, Shandong province. It is found that many factors affect the formation of values diversity.
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Received: 02 December 2010
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