Abstract Based on the distinction between individual creativity and innovation, this paper explored the relationship among core self-evaluation, collectivistic value and innovative behavior through questionnaire survey on 225 employees and their immediate supervisors. Results indicate that the generalization and implementation of creative ideas, the two components of individual innovation, were positively related, and core self-evaluation was positively correlated with the generalization, but not with the implementation of ideas. We also found that employee’s collectivistic values moderated the link between core self-evaluation and innovation in such way that the effect of core self-evaluation on innovation was greater for employees who were low, rather than high in collectivistic value. Discussions, contributions and limitations were also displayed.
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Received: 22 November 2010
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Corresponding Authors:
WANG Zhen
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