Abstract Organizational Commitment is an attitude or behavioral intention shaped tardily via a long term experiences of the employee. Internal Marketing respects the employee as the internal customer, focus on their satisfaction, so elicit employee’s organizational commitment by creating various internal marketing experiences. The relationship between them and the mediators have not received enough attention,take employee’s exchange ideology as mediator, the internal marketing experiences can generate different types of organization commitment of the employee.
|
Received: 08 December 2008
|
|
|
|