Abstract This paper aims to Approach on the Resource-based View of the firm, take GOME electric appliances as a case, focuses on the mechanism of china electric appliances growth and resources accumulation from exterior resources. The analysis conclusion demonstrated that, besides uses specialized shop and the chain stores management pattern, ingeniously has used exterior resources promotes the essential factor which china electrical appliances chain stores. But, up to, china electric appliances chain stores certainly has not at present formed a set of surmounting competitor the low cost fluid is and the low cost sale management system, it very difficultly forms the prominent competitive advantage in the cost. The deepening business model reform and the promotion profit ability will be a topic which china electric appliances chain also from now on will face.
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Received: 29 November 2006
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