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ON the Supply Chain Alliance Dominated by Retailer |
ZHUANG Shang-Wen HAN Yao |
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Abstract The competition in the modern commerce has become the competition among supply chain alliance. The supply chain alliance dominated by retailer is an intermediate organization in which the giant retailer has market power and channel firms assign the profit in terms of the contract and share information in conditions of division deepening and informationization. Innovation of the organization of circulation channel and building the supply chain alliance essentially reflect the objective economic law and can effectively coordinate the relationship between the producer and the retailer. In this paper, we deeply discuss the nature, formation reason and competitive advantage of supply chain alliance and then explore the countermeasure of china retailing firm development under the background of international market competition.
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Received: 10 September 2007
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Corresponding Authors:
ZHUANG Shang-Wen
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