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Abstract ”The water”; is the Chinese tradition philosophy and the cultural core metaphor, also is the Zhejiang business commercial idea basic characteristic.”The water”; the commercial idea helps Zhejiang to win today commercial achievement, but it also had own flaw.The Zhejiang business commercial idea cannot only pause “the water” on, but must to the Western commercial idea study “the fire”; the characteristic, carries on the innovation, the formation “the water and fire aid” the commercial idea, by increases own”the strong trend culture added value” in the commercial competition.
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Received: 04 April 2007
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2007, Vol. 1 
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