Journal of Business Economics
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Chinese
2010
,
Vol. 1
Issue (10)
: 52-60
DOI
:
营销管理
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Dimensions and Measurement of Symbolic Brand Image
CUI Nan
1
,Wang Chang-zheng
2
1. School of Economics and Management, Wuhan University, Wuhan 430072, China2.
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Abstract
Although symbolic brand image has attracted enormous attention and discussions, there is a lack of systematic investigation of the dimensions of symbolic brand image, which limits our understanding of consumers
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Received:
29 March 2010
Corresponding Authors:
CUI Nan
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CUI Nan
Wang Chang-zheng
Cite this article:
CUI Nan,Wang Chang-zheng. Dimensions and Measurement of Symbolic Brand Image[J]. , 2010, 1(10): 52-60.
URL:
http://zzs.zjgsu.edu.cn/gl/EN/
OR
http://zzs.zjgsu.edu.cn/gl/EN/Y2010/V1/I10/52
[1]
WEI Sheng;WU Xiao ding.
An Exploratory Study on the Concept and Measurement of Store Identity
[J]. , 2013, 1(3): 73-80.
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