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| Can Watching Time of Short Videos Tell Us the Employment Rate? |
| BAI Xiaohu1,2, CHENG Kaiming3, YE Zihao4 |
1.Department of Economics, Party School of Zhejiang Provincial Committee of C.P.C
2.Innovation and Development Research Institute of the DoubleEight Strategy, Party School of Zhejiang
Provincial Committee of C.P.C
3.School of Statistics and Mathematics, Zhejiang Gongshang University
4.School of Economics, Zhejiang University |
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Abstract: The current employment statistics method cannot timely and accurately reflect the economic situation.How to use big data to supplement existing statistical indicators has become an important issue.Short video consumption has become the main form of leisure and entertainment in society.By incorporating short video consumption into the utility function,the theoretical relationship between the time spent watching short videos and employment rates in the whole society is revealed through the differences in time allocation between unemployed individuals and employees.Through econometric analysis,the study finds that the value calculated based on the number of TikTok online people shows a positive correlation with the Baidu search index,which describes the jobless people's job seeking behavior.The change of time spending on watching short videos can be used to explain the change in the jobless people's job seeking behavior.There is a significant negative correlation between the labor participation rate based on the TikTok online number estimation and the urban survey unemployment rate of 16-24 years old.The Pearson correlation coefficient of the two is -0.862,so the estimated labor participation rate can be used as a supplement to the urban survey unemployment rate,especially the survey unemployment rate of 16-24 years old labor force.
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Received: 11 January 2024
Published: 15 March 2024
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| [1] |
. [J]. Journal of Business Economics, 2024, 44(4): 66-82. |
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2024, Vol. 44 
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