Abstract In the feminization trend of agriculture, structural adjustment and innovative patterns contribute to the endogenous momentum and participation performance of female laborers. Based on NADS tracking data of 13068 rural women in 10 provinces during 2014 to 2020, this article confirms agricultural e-commerce's impact on female labor performance and its spillover mechanism with models of PSM, DID-ERM and SR-DID. The empirical results show that agricultural e-commerce increases rural women's labor income and ratio and has no significant effect to the remuneration value. Women in agricultural e-commerce environment gain significant spillover from direct participants in moderate social distance. Therefore, e-commercial advantages in agricultural production and marketing should be proposed to motivate rural women into labor participation. We should encourage all kinds of enterprises to develop commuter jobs and raise hourly wage standards according to women's superior skill in order to promote the special sharing and virtuous development of rural e-commerce social networks.
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