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| Impact of Omni-channel Business Model Innovation of Physical Retail on Operating Performance——Analysis Based on the Double Difference Method |
| DING Ning1,2,DING Hua1 |
1. Research Institute for Trade and Industrial Development, Anhui University of Finance and Economics
2. School of International Trade and Economics, Anhui University of Finance and Economics
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Abstract This paper uses data from listed companies in physical retail, and conducts a theoretical analysis on how omni-channel business model innovation affects the performance of physical retail business. We construct a double differential model based on differences in model innovation time and empirically analyze the impact of physical retail omni-channel business model innovation on operating performance. Empirical research results show that omni-channel business model innovation significantly promotes physical retail business performance. Further micro-mechanism analysis shows that omni-channel business model innovation has a significant impact on the physical retail market value, profitability and operating efficiency.
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Received: 19 May 2020
Published: 13 August 2020
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Corresponding Authors:
DING Ning
E-mail: ahdingning@163.com
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2020, Vol. 40 
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