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| Impact of E-business Capability of Agricultural Products on Firm Performance under Environmental Uncertainty |
| LIN Jiabao1,LI Ting1,LU Yaobin2 |
1. College of Economics and Management, South China Agricultural University
2. School of Management, Huazhong University of Science and Technology
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Abstract E-commerce of agricultural products is becoming an important force for expanding the sales channels of agricultural products and promoting the prosperity of the agricultural industry. However, with the loss of business operations and even the closure of agricultural products e-commerce companies is facing a huge challenge in the industry. How to successfully develop e-commerce of agricultural products and obtain corporate performance in a complex market environment requires the attention of industry and academia. Based on the theory of dynamic capabilities, the model of the impact of e-commerce capabilities of agricultural products on business performance under environmental uncertainty was constructed from the perspective of organizational agility, and the mechanism of e-commerce capabilities of agricultural products on corporate performance was discussed. The empirical results show that organizational agility has a mediating effect on the relationship between the e-commerce capabilities of agricultural products and business performance; Environmental hostilities, environmental dynamics, and environmental complexity, the three dimensions of environmental uncertainty, all hinder the positive impact of organizational agility on firm performance, but they have no significant regulatory effect on the relationship between the e-commerce capabilities of agricultural products and organizational agility. Therefore, in the uncertain environment, companies should rationally configure their own e-commerce capabilities of agricultural products in order to improve organizational agility and gain competitive advantage.
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Received: 27 April 2018
Published: 15 September 2018
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Corresponding Authors:
LIN Jiabao
E-mail: linjb@scau.edu.cn
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2018, Vol. 38 
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